... sex appeal, they had film star qualities "Kennedy was brilliantly prepared to project a major screen persona, he appropriated the discourse of mass culture, especially of Hollywood and transferred them to news" This view seems plausible, if you look at Photo's of the Kennedy presidency for example if you look at figure four, with there elegant looks and skills at self presentation ... I used in the first section of the project. It also looked at the value of the television image, in making a distant event accessible to large audiences "The value of a television news image lies in its ca...

• Word Count: 3620
• Approx Pages: 14
• Grade Level: Graduate