... acquires new customers for brands by building awareness and encouraging trial. Marketing communication also maintains a brand's current customer base by reinforcing their purchase behaviour by providing additional information about the brand's benefits. A secondary goal of marketing communication is building and reinforcing relationship with customers, prospects, retailers, and other important stakeholders.       The ... , and Management. Successful marketing communication relies on a combination of options called the promotional mix. These options include advertising, sales promotion...

• Word Count: 2453
• Approx Pages: 10
• Has Bibliography
• Grade Level: Graduate