... including (i) literature review part is about IT's business value in supply chain and perspective of e-business process, (ii) the model of research and its six hypotheses part is to test the relationships among constructs, (iii) its methodology one includes data collection from questionnaire based on academic IS literature and the interviews with senior managers, the operationalization and ... and control variables which consist of firm size, ownership, e-supply chain initiative time, (iv) the analysis of data and results deal with instrument validity and reliability, assessment of struc...

• Word Count: 2453
• Approx Pages: 10
• Has Bibliography
• Grade Level: Graduate

... edge over competitor by knowing the right touch-points using to reach highest level of consumer satisfaction is referred as Integrated Marketing Communication. Using outside-in thinking, it is a data-driven approach that focuses on identifying consumer insights and developing a strategy with the right (online and offline combination) channels to forge a stronger brand-consumer relationship. The objectives of ... any marketing communication process are to create brand awareness, deliver information, educate the market, and advance a positive image of the product brand. In simpler terms, ...

• Word Count: 1553
• Approx Pages: 6
• Grade Level: Graduate