... the long term. Employee performance attitudes reflect morale within the marketing department and also relations with other departments and groups. The effect of IMC plans are building bridges with other internal departments and making everyone aware of the thrust and theme of the program. The Indian companies are identifying the target niches on social and attitudinal behavior, and offering common product ... ...

• Word Count: 1553
• Approx Pages: 6
• Grade Level: Graduate

... data and results deal with instrument validity and reliability, assessment of structural model and (v) discussion part involves in the causal process of co-creating IT's business value in supply chain, internal and relational resources' complementarities. The most important concepts must be known to understand the author's line of reasoning involving in (i) business value of IT in supply chain and (ii) e-business ... ...

• Word Count: 2453
• Approx Pages: 10
• Has Bibliography
• Grade Level: Graduate

... the elements present in the marketing environment. The microenvironment consists of five forces close to the company that affects its ability to serve its customers. The first is the company's internal environment that has several departments and management levels. The second component includes the marketing channel firms that cooperate to create value: the suppliers, the firms, and marketing intermediaries. The third ... ...

• Word Count: 383
• Approx Pages: 2
• Grade Level: Graduate