... into various activities such as trade promotions, consumer promotions, branding , PR and advertising. The allocation of communication budgets away from mass media and traditional advertising has obviously promoted IMC in recognition and importance for effective marketing. The emergence of IT has fundamentally affected the media practices, contributed to an extensive deregulation of markets and individualized patterns of consumption and increased the ... mind and which results into maximum profit at minimum cost. Generally marketing starts from "Marketing Mix" and also includes internet ...

• Word Count: 1553
• Approx Pages: 6
• Grade Level: Graduate