... effort to prospect target audiences. Because the success of IMC campaigns weigh heavily upon how well advertising messages are delivered, assessing customer touch points can be critical. Priceline.com would be well served to capture and analyze customer touch points included data obtained through the internet, email clickthroughs, customer service encounters, telephone call centers, etc. In ... line, easily tracked by software or pay for impression advertising; 2) return on impression/perceptions---how the company is branded by consumers via their discussion of experiences with Pricelin...

• Word Count: 729
• Approx Pages: 3
• Has Bibliography
• Grade Level: Graduate

... across all customer touch points and dramatically improve the quality of customer interactions. Whether through outbound communications from the airline's interactive marketing team or the American Airlines Website (www.aa.com) or even the American Airlines Partner organization, the E.piphany Marketing solution allows the company to better manage and coordinate its marketing activities and outreach across multiple points of contact to ... ...

• Word Count: 503
• Approx Pages: 2
• Grade Level: Graduate