... understanding the wealth of untapped customer knowledge it currently has, American Airlines decided to actively leverage its customer information and enhance the effectiveness of its marketing touch points including the Internet, e-mail, and other direct communication channels. American Airlines selected marketing solutions from E.piphany to achieve this goal and deliver personalized, relevant, and timely communications to millions of customers to achieve ... ...

• Word Count: 503
• Approx Pages: 2
• Grade Level: Graduate