... in the stores each month are initially placed in commercial advertisement through the local and affiliated webs. Larger scale promotions are publicized through electronic and conventional means. Racing Champions web site attracts approximately 6 million visitors per month, but the competition in the markets for the company's products may increase in the near future. Racing Champions in turn countered by adding E-commerce ... ...

• Word Count: 932
• Approx Pages: 4
• Has Bibliography
• Grade Level: Graduate

... Institute of Mass Communication, New Delhi, Mudra Institute of Communication, Ahmedabad, Symbiosis University, Pune, MS University of Baroda, Narsee Monjee Institute of Management Studies, Mumbai, National Institute of Advertising, New Delhi, Xavier's Institute of Communication, Mumbai, National Institute of Design, Ahmedabad, Sir JJ Institute of Applied Art, Mumbai are some institutes which offer specialized modules on marketing communication. Where to Look for ... ...

• Word Count: 2453
• Approx Pages: 10
• Has Bibliography
• Grade Level: Graduate

... IMC directly in the real world of communication. With the change in communication practices and technologies, integration in marketing techniques is inevitable for Indian companies to survive in this multi-national and multicultural world emerging globally. Flow of communication is easy and open and our ability to adapt to these changes has made it a very enthralling and promising place for the ... ...

• Word Count: 1553
• Approx Pages: 6
• Grade Level: Graduate