... the technological changes taking place in the new global markets.       Marketing Communication is a multidisciplinary field of study having a wide scope for the graduates from the fields of Communication, Economics, Commerce, Social Sciences, and Management. Successful marketing communication relies on a combination of options called the promotional mix. These options include advertising, sales promotion, public relations, direct marketing and personal selling. The internet ... and capabilities in the creation of IT value. Until recent times, several research pointed out that IS ass...

• Word Count: 2453
• Approx Pages: 10
• Has Bibliography
• Grade Level: Graduate

In today's ever changing "Nanosecond Culture" of social networks, empowered customers and hyper competition, we need to be prepared to immediately implement holistic thinking for our marketing and communications strategy. With an increase in global competition, technological advances, ... among various departments in Indian companies. The idea of IMC still manifests itself in a variety of local and situational ways for marketers. It is necessary to examine the cultural and social factors with demographic influences, keeping in perspective a pertinent analogy of 'GO GLOCAL" with the conc...

• Word Count: 1553
• Approx Pages: 6
• Grade Level: Graduate