... the technological changes taking place in the new global markets.       Marketing Communication is a multidisciplinary field of study having a wide scope for the graduates from the fields of Communication, Economics, Commerce, Social Sciences, and Management. Successful marketing communication relies on a combination of options called the promotional mix. These options include advertising, sales promotion, public relations, direct marketing and personal selling. The internet ... different projects/programmes. International business organizations and government partners also offer goo...

• Word Count: 2453
• Approx Pages: 10
• Has Bibliography
• Grade Level: Graduate