... about the brand's benefits. A secondary goal of marketing communication is building and reinforcing relationship with customers, prospects, retailers, and other important stakeholders.       The study of marketing communication in management studies is gaining a lot of attention these days because it prepares marketing practitioners for more complete engagement with the technological changes taking place in ... the new global markets.       Marketing Communication is a multidisciplinary field of study having a wide scope for the graduates from the fields of Communication, Economics...

• Word Count: 2453
• Approx Pages: 10
• Has Bibliography
• Grade Level: Graduate