... the early 1990's, geographical constraints hindered many small and mid-market sized companies from expanding globally. Since the Internet's introduction to the field of commerce, many industries (especially the retail industry) have taken full advantage of the lack of geographical restraints and have begun to target the global market. Many companies mistakenly assume, however, that having a " ... globally accessible website" is the equivalent to having a global market. A nation's sensitivity towards foreign cultural contamination and influence strongly influences their degree of toleratio...

• Word Count: 1119
• Approx Pages: 4
• Grade Level: Graduate