... It allows the business to be secure in it's sense of direction, but it is inflexible and unable to allow for changes in environment which cannot always be predicted. Another advantage is that all the strategic planning can be done at once, and potential strategies limited to ... We therefore had to decide on another approach to strategy. Both incremental and emergent strategies acknowledge and are flexible within an ever changing environment. An emergent strategy develops in contrast to the classical strategy imposed but sometimes can be inappropriate, and have to be changed. It ... ,...

• Word Count: 990
• Approx Pages: 4
• Grade Level: Graduate