1. M-commerce
... forecasts are to be believed, any communications professional involved in developing customer-facing applications should take the business imperative of m-commerce seriously. Consider this basic fact: mobile technology enables a unique customer communications channel and nowhere is the impetus stronger than among the mobile network operators for whom m-commerce and the power of predictive CRM presents a ... based services has kept the smart card at the heart of m-commerce evolution; its WIM (WAP Identity Module) specification requires smart card-based authentication and digital signature...
- Word Count: 2002
- Approx Pages: 8
- Grade Level: Graduate