... developing novel strategies that centered on innovation, product support, and an incentive program. While the aforementioned strategies ensured success before the international expansion, it did not guarantee the company's success abroad. In fact, the underlying causes of Lincoln Electric's initial inability to realize success during its international expansion was relying on successful strategies developed over time without modifying them to their ... some plants to focus on producing consumables, while other plants were building welding machinery; and relied heavily on joint ventures ...

• Word Count: 800
• Approx Pages: 3
• Grade Level: Graduate