... to be prepared to immediately implement holistic thinking for our marketing and communications strategy. With an increase in global competition, technological advances, and fast informed customers, it is important for businesses to make a powerful impact on target audiences and markets. Integrated Marketing Communication (IMC) is one of the most important communications trends adopted all over. It is one such step toward ... integrated marketing communications strategy is to work toward the common goal of customer focused marketing. The Indian marketplace consists of an increasingly com...

• Word Count: 1553
• Approx Pages: 6
• Grade Level: Graduate

... the single dollar values provided by traditional ROI metrics. In the context of ROI marketing today, companies would be well served to look beyond investments and impressions. With consumers and businesses sharing information online and via social networks faster than ever, it is these soft metrics that may tell an even greater story than the hard numbers associated with traditional ROI ... ...

• Word Count: 729
• Approx Pages: 3
• Has Bibliography
• Grade Level: Graduate

... a marketing communicator you must be aware of the new information gathering techniques which will help target more precisely customers and prospects using direct marketing strategies. New communication technologies are providing businesses and consumers new ways to establish and reinforce relationships that are important for the success of the organization and important for consumers as they make purchase decisions. As a communication expert ... ...

• Word Count: 2453
• Approx Pages: 10
• Has Bibliography
• Grade Level: Graduate