... and to tune promotions strategies. The brick-and-mortar retail giants were relatively slow to embrace the internet for on-line retailing. Firstly, given the strength (inertia) of their existing businesses, they had less incentive to rush toward this strange new model of retailing than entrepreneurs starting out from scratch. Secondly, large corporations can often be more risk-averse, because of ... the nature of incentives within corporate bureaucracies. The risks involved are not only the success or failure of online initiatives, but also the impact on their existing businesses. Online...

• Word Count: 717
• Approx Pages: 3
• Grade Level: Graduate