... product across different demographics and also formulating the message accordingly. Internet marketing is picking up pace in India with fast technological advancement. Consumption and shopping patterns are changing. Online shopping, credit card usages are being accepted. Professionalism is increasing. Recent liberalization policies have increased competition and enforced new marketing practices in India; the local environment and local markets dictate the need ... ...

• Word Count: 1553
• Approx Pages: 6
• Grade Level: Graduate