1. M-commerce
... longer restricted to cumbersome manual top up methods. This is a major weapon in the constant mission to maximise ARPU and boost revenues. Because these applications can be integrated with existing CRM systems, they allow the operator or service provider to manage the relationship proactively: by using knowledge of the customer's behaviour to prompt top-ups at particular times or when ... in the prospective value chain together to create an environment for guaranteed payments in the mobile space. Again, smart card technology will play a pivotal role in integrating new and existing techno...
- Word Count: 2002
- Approx Pages: 8
- Grade Level: Graduate