... Mix" and also includes internet marketing, sponsorship marketing, direct marketing, database marketing and public relations. And integration of all these promotional tools along with other components of marketing mix to gain edge over competitor by knowing the right touch-points using to reach highest level of consumer satisfaction is referred as Integrated Marketing Communication. Using outside-in thinking, it is a data-driven approach that focuses ... . Integrated Marketing Communication (IMC) is more than the coordination of a company's outgoing message between different media and the...

• Word Count: 1553
• Approx Pages: 6
• Grade Level: Graduate