An older definition of a brand is: - "(a brand name is) a name, term, sign, symbol or design, or a combination of these, which is intended to identify the goods or services of one group of sellers and differentiate them from those of competitors" The branding of a product has to mean so much more within the society in which we live today. ... But it also sells images, dreams, ideal ways of life, it sells then reinforces time and again, values - those of consumerism" Children and adolescents take notice of everything they see, and when images like these are seen constantly on billboard...

• Word Count: 2584
• Approx Pages: 10
• Grade Level: Undergraduate

However, as Miller points out TV is more than that: it functions as a culture within a culture, or rather it comes to be the dominant culture. ... On (and as) TV, mass advertising is ubiquitous, and yet it also hides behind that very flagrancy, half-camouflaged within surroundings that offset it and yet also complement it. ... "Within the culture of TV, however, there is no such easily legible intention, for the marketing imperative does not now originate within the midst of some purposeful elite, but resides in the very consciousness and day-to-day behavior of the media's general ...

• Word Count: 3295
• Approx Pages: 13
• Has Bibliography
• Grade Level: High School

Elizabeth Wilson discusses punk subversive fashion and how interpreting them only through stereotypes, " misses the possibility that to create one's identity in a shocking and deviant way that is none the less well supported within a subculture may actually contribute to the building of self confidence, a sense of self and even optimism, albeit within a generalized pessimism" (Wilson 196). ...

• Word Count: 3405
• Approx Pages: 14
• Has Bibliography
• Grade Level: Undergraduate

It is simply perceived to be a dream. ... As Michel Foucault explains, "[words have become] linguistic constructions of a power elite" which exist to trap humans within "knowledge regimes with no possibility for escape" (Sire 31). ...

• Word Count: 4544
• Approx Pages: 18
• Has Bibliography
• Grade Level: Undergraduate