1. Consumer behavior
... consumption. The consumer market consists of all these individuals and households. The U.S. consumer market includes over 280 million persons who consumer more than $2.5 trillion of goods and services, almost $10,000 worth for every man, woman, and child. Each year this market grows by several million persons and by more than $100 billion, making it one of the most attractive consumer markets ... including buying behaviour. Social classes show distinct product and brand preferences in such areas as food, travel, and leisure activity. Some marketers focus on only one social class. The F...
- Word Count: 2786
- Approx Pages: 11
- Grade Level: Undergraduate
