... some recent studies). It is important to note, as the empirical country-of-origin literature seems not to have done to this point, that origin cues are already embedded within many well known brand names, and that mere manipulation of country of assembly or manufacture probably does not eliminate the effects of those cues. For instance, telling experimental ... - e.g. "Blaupunkt" may carry a stronger origin cue than "Kraco" Table I. Selected studies using brand as a cue Study How brand cue used Other study characteristics Johansson and Real automobile brands: Within-subjects design, expl...

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• Grade Level: High School

... the consumers surveyed made their clothing purchases through catalogs, while only thirty percent used the Internet - the top retailers being L.L. Bean, Lands End, and J. Crew. The information provided indicated that within the market, there was a strong emphasis on price, quality, and comfort. Shoppers also tend to purchase their clothing on a seasonal basis. To further illustrate Eddie Bauer's position among competitors, a brief ... 47 states. The company began in 1977 and originally sold branded sports apparel, equipment, and accessories for outdoor sports such as hiking, mountain cli...

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... in 2000 at $34.67 billion on sales of $33.7 billion. Branding of the Commodity's Ingredients These can also be successfully positioned and branded, and carried forward as hero ingredients' within retail products by the commodity manufacturer. Such "branded raw materials,"" while increasing the margins of the producers, also bring greater value to both the manufacturer and the end-user. This ... : Differentiation Relevance Perceived value This makes branding for commodity products like salt or plywood more difficult. A Differentiation characteristic sets the product apart from similar pro...

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• Grade Level: High School