... in 2000 at $34.67 billion on sales of $33.7 billion. Branding of the Commodity's Ingredients These can also be successfully positioned and branded, and carried forward as hero ingredients' within retail products by the commodity manufacturer. Such "branded raw materials,"" while increasing the margins of the producers, also bring greater value to both the manufacturer and the end-user. This ... : Differentiation Relevance Perceived value This makes branding for commodity products like salt or plywood more difficult. A Differentiation characteristic sets the product apart from similar pro...

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