... clothing stores. Old Navy, followed by its corporate cousin Gap, is teens' favored specialty store. Also strong in the teen market are American Eagle, Limited, Express, Abercrombie & Fitch, Pacific Sun, Gadzooks, Structure and Hot Topic. JCP is the most shopped-at chain store, followed by Sears. Wal-mart wins among mass merchandisers, followed by Target (http://www.lycra.com/Lycra/knowledge/retail/consumer ... has been one of the most important mediums by which marketers reach their target audience. From mailings, to radio, to television, to today's "internet craze,"" technology is the ...

• Word Count: 2091
• Approx Pages: 8
• Grade Level: High School

... from here different groups of teens have different ideas cool as far as clothes. There are the kids that are cool because they wear such brands as Abercrombie and Fitch, American Eagle or the gap. There is also a new form of cool that teens are starting to move in on. This would be the ... cool among youth has changed over the years because they are usually the biggest group of "cool seekers". You could go back about five or six years and see that something that was considered uncool, suddenly became cool. This something is skateboarding. A few years ago skateboarding was something that ...

• Word Count: 1540
• Approx Pages: 6
• Grade Level: High School