... knowledge about the needs and wants. By following the segmentation process the marketer will achieve the necessary knowledge and thereby be able to design a persuasive and appropriate marketing strategy. The aim of this thesis is to understand the segmentation process and the concepts regarding the segmentation process. Furthermore by gaining knowledge of these concepts it should be possible to determine the ... is influenced by the times in which they grow up i.e. the music, the movies, politics and other significant events characteristic of that period. Marketers therefore market to a...

• Word Count: 2760
• Approx Pages: 11
• Grade Level: Undergraduate