... not be confused with good and bad. A positive reinforcement is the presentation of any consequence contingent upon a behavior that increases the frequency of the desired response. A negative reinforcement is any stimulus event whose removal increases operant behaviors, but has been misinterpreted as a punishment procedure. 1. Pick up and hold the toothbrush. 2. Wet the toothbrush. 3. Remove the cap from the toothpaste. ... persisted in finding help; her therapist, who kept her from withd4rawing into an inner world; and a high school teacher who helped transform her interest in animals i...

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