... to children. For children to begin processing the message, they must pay attention to the message. Children's attention to the advertisements is affected by both personal and stimulus factors (McNeal 1987). The following table summarizes these types of factors. Factors That Affect Children's Attention to Television Advertisements Personal Factors Level of motivation The child may ... commercial content. Lack of knowledge about commercials Children's attention may remain constant as programming changes to commercials because the youngsters do not know the difference between the two. Stim...

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• Approx Pages: 28
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• Grade Level: Undergraduate