... responsible approach to their market plan in order to gain a favorable confrontal from the consumers, which is translated to profits in the long run. This realization is also reinforced by some reports that reveal the attitude of consumers towards a company that has adapted a more moral marketing approach. As the 1999 Cone/ Roper Cause-Related Trends report which revealed the following for the U.S residents: " (1) 80% have a more positive image of ... the C.S.M making decision process in order to survive with profits in the modern markets, always according to the "obey the rules" model ...

• Word Count: 2832
• Approx Pages: 11
• Has Bibliography
• Grade Level: High School