1. Emergence of the Nike Corporation
When an individual thinks about an athletic shoe, or even athletic equipment in general, a handful of names come to mind. ... After graduating, Knight leaves to pursue a MBA at Stanford while Bowerman continues to coach and play with an athletic shoe design. ... He stops in Japan and contacts Onitsuka Tiger Company, creator of quality athletic shoes, and persuades them of great business opportunities in the United States. ... In 1962, Knight receives the first shipment of Tiger shoes. ... In 1973, Knight modernizes the entire product process and creates an industry standard. ...
- Word Count: 395
- Approx Pages: 2
- Has Bibliography
- Grade Level: High School