... or gender. The Equal Employment Opportunities Commission (EEOC) was set up to enforce the act. Many outspoken women were dubbed the title "feminist." Feminist Betty Friedan wrote the best-selling book The Feminine Mystique. In the book, Friedan depicted how the EEOC had failed to enforce the Civil Rights Act of 1964 and how women were kept in low-paying jobs. In 1966 ... Friedan founded the National Organization for Women (NOW). Some women considered NOW's policies to be too rigid, and in 1969 the more conservative Women's Equality Action League (WEAL) formed. Both groups ... the high...

• Word Count: 6511
• Approx Pages: 26
• Has Bibliography
• Grade Level: High School

... being exhibitionistic in body and in their abilities (Moog 22). When this ad and ads similar to this were published, feminists began to speak up loudly and proudly. In 1963, Betty Friedan, author of the infamous book, The Feminine Mystique, discussed in her book about the American advertising industry and how it manipulated the portrayal of women. She also charged the advertising ... industry with perpetuating and exploiting the oppression of women through the use of negative stereotypes. Friedan and her followers argued that these ads were clear and tangible evidence of a sexist society...

• Word Count: 2697
• Approx Pages: 11
• Has Bibliography
• Grade Level: High School