... that's leading to increased pricing." (Elgin 2001). 3.0 Social-Demographic 3.1 Internet A relevant social force is the excitement over the Internet and e-mail. Individuals and corporations are finding computer technology very valuable in their everyday lives and operations(Rahul 1999). Individuals have quick and easy access to virtual communities and consumer information. Corporations have a vital link of communication and a ... estimates Rutledge -- and each cartridge costs only a few bucks to make. And folks who buy an HP printer tends to buy HP cartridges (Kharif, 2004). 4.0 Technolo...

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