... Southwest's culture. Fortune magazine once said,"the one thing that sets top ranking companies in the survey apart is their robust cultures" and Southwest has consistently been ranked #1. The book does a good job at defining culture and it is as follows: "In any organization, culture is the present manifestation of the past: the challenges, successes, mistake, and lessons ... learned. Culture becomes the organization's memory; it guides behavior and provides a sense of identity, stability, and organization boundaries. Within organization boundaries, people gauge the appropriateness of t...

• Word Count: 2055
• Approx Pages: 8
• Grade Level: Undergraduate