... for most firms the importance of established brands. Brands have become highly valued assets as evidenced by the sale of Kraft for $13 billion or over 600 per cent of book value (Aaker, 1990), leading to renewed attempts to understand the function they perform for consumers. It is conjectured that brands add value to consumer goods by supplying meaning ( ... Heineken (Dutch), Beck (German), and Coors, whose ads place their brewery in Colorado and present their chief officer talking to consumers against a backdrop of the Rockies. Aaker (1991) also notes that vodka brand names and advertis...

• Word Count: 7350
• Approx Pages: 29
• Has Bibliography
• Grade Level: High School

... Oval Study. There he meet William Donovan, Roosevelt's Coordinator of Information, and the two men were invited into the study for a midnight snack of sandwiches and cold beer. The Usher Book comprises the only official record of the meeting, which only says the men spent about twenty-five minutes together and no specific details were kept. For years afterwards Murrow wondered ... force. He got eight tankers together so they could use six carriers instead of four carriers as originally planned. Lieutenant commander Suguru Suzuki headed to Honolulu and took a bunch of notes on the Americ...

• Word Count: 3511
• Approx Pages: 14
• Has Bibliography
• Grade Level: High School

... early centuries of the Christian era left a profound and indelible mark on the sport" (1985:13). Tradition in sumo has also prominently figured in Japanese nationalist discourse. For instance, a small book published by the Board of Tourist Industry of the Japanese Government Railways in 1940 as part of a series intended to familiarize foreigners with facets of Japanese culture claims that, Sumo ... rules and canons of sumo will occur that, conditioned by the new pressures of globalization will "take a life of their own" and will become "invented traditions" in the 21st century. V: Notes...

• Word Count: 6746
• Approx Pages: 27
• Has Bibliography
• Grade Level: Undergraduate