... the U.S. With an initial expenditure of $150,000 per store, this venture would cost the company $300 million. Therefore, it is not reasonable for CUTCO to rely solely on U.S. and Canadian retail stores to reach its goal. Maximizing Sales Representatives In 2011, CUTCO enjoyed $220 million in revenues generated by sales representatives, with total revenues of $260 million. In order for ... reach $1 billion in annual revenues in 2021, with an average sale price of $345 ($270 adjusted by 5% every two years), it would need to sell to 3 million households. Based on a population growth of .86...

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• Grade Level: High School