1. THE EFFECT OF ADVERTISING ON CULTURE
... culture. And, its ultimate "logic" (if we wish to call it that) is political: to create "an environment that would make dissent impossible." Miller continues: "it has long been the aim of advertising to be everywhere, and yet to seem fundamentally illegible--and TV has realized that complex aim. On (and as) TV, mass advertising is ubiquitous, and yet it ... both sentimentalizes and exacerbates them. Thus TV edifies precisely where it seeks most to conceal, and through its very means of concealment." (p. 19) Let me here reiterate a number of Miller's points. First, the content of TV is ...
- Word Count: 3295
- Approx Pages: 13
- Has Bibliography
- Grade Level: High School