1. The Saturn Corporation And Critical Approach Theory
... beneficial relationship. Saturn's mission surpasses other "traditional- car companies in that their main goal is to achieve consistent customer satisfaction. Traditional car companies work to "push- as many cars possible at the highest margin. Saturn realized that this created a gap in "what the customer desired in terms of service and what was being delivered by the existing dealerships."" ... on their own, together they form a unique organization which seeks to commitment to "total customer satisfaction."" Saturn's unique organization developed a completely new approach to the managem...
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- Approx Pages: 8