... requested. Gucci should emphasise the famous name it has to the newly rich customers, and endeavour to win over the loyalty at an early age. Luxury goods have specific pressures that lead towards adaptation rather than standardization. These include customer needs, packaging, and communication in the market place ... is extremely difficult to realise, the Gucci Empire has concentrated specifically on the "lifestyle" segmentation of its consumers. The term "lifestyle" is used in its widest sense to cover not only demographic characteristics, but also attitudes to life, beliefs and aspirat...

• Word Count: 3149
• Approx Pages: 13
• Has Bibliography