... showed early understanding of the power of branding. He had adopted his own coat of arms as a trademark; in Swiss German, Nestlé means 'little nest' (Nestlé.com) World War I created a tremendous demand for dairy products in the form of government contracts. Nestlé purchased factories in the United States and production doubled; however, when the ... rest of the world in the production quality products. At first their attempts were unsuccessful, and "Made in Japan- remained synonymous with poor quality, as it had been before World War II. Around 1950, however, Japan decided to get ser...

• Word Count: 2759
• Approx Pages: 11
• Grade Level: High School