... compete is to continuously improve products and to contemplate marketing abroad (Kotler, 2000, p. 366).                       There are several factors that attract more and more companies into the global marketplace, according to author Philip Kotler (2000, p. 367).   For instance, global companies that offer superior products for lower prices can threaten a domestic company's market.   This is often a force that attracts companies to enter the ... market control costs are high; product and communication adaptation costs are high; population and income size and growth are ...

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