1. Persuasion
Behaviorism is the idea that scientists should only study observable behavior. For much of the first half of the century, social science spent a good amount of time only studying behaviorism. ... Classical conditioning is known in this theory which involves an unconditioned stimulus, an unconditioned response, and a conditioned stimulus. Classical conditioning can occur in the car/bikini situation if the man does in fact associate the young women with the car. Operant or instrumental conditioning is another form of learning theory. ...
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