... a policy of media use for national development. One of Africa's leading critics and theorists of the mass media, Cehn Chimutengwende (1992) notes: 'The mass media have long been recognized in developing countries as essential auxiliary means of modern economic construction, social and cultural development. ... content of mass media, the need for social structural changes in addition to communication, if development were to occur. And the shortcomings of the classical 'diffusion – of – innovations' viewpoint which had become an important explanation for development. By 1976,...

• Word Count: 8649
• Approx Pages: 35
• Has Bibliography
• Grade Level: Undergraduate