Finally, this essay takes IKEA as an example to illustrate that what strategies IKEA have altered and applied while exploring the untapped market in China. 2.0 Literature Review According to Wild.J and Wild.K (2014), culture can be divided into eight components, namely aesthetics, values and attitudes, manners and customs, social structure, religion, personal communication, education, and physical and material environments. ...

• Word Count: 1564
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate