... for their money (Cave 1999). They are willing to spend more money if they feel they'll enjoy the time through better quality and value. This has pushed Hoyts to create the ultimate cinema experience. Village's national marketing manager Anthony Goldman said "Going to the movies isn't just about getting your ticket torn we want the whole precinct to make people ... candy bar; an oversized video screen above the box-office showing music clips to keep customers amused as they wait in the snaking queue."" (Enker 1999). Creating an atmosphere to get customers in the mood' for entertainment i...

• Word Count: 2559
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate