... being the first in the technological industry did not ensure success, Atari did ultimately fail and almost completely fell out of the market; the beginning stages of the product life cycle were extraordinary. Before a new product can be introduced to the consumer market it goes through the seven phases of the new product development process, but not always does every product ... cost effective. The 2600 seemed to be the best product that Atari had invented yet. At this time Atari decided to commercialize the 2600. The introduction stage of a product life cycle begins at a product's firs...

• Word Count: 3799
• Approx Pages: 15
• Grade Level: High School