... insurance companies want the information in order to charge their customers more money. An email sent to the Caspian web site by the writer who worked in a software development on a data mining system to be used with card programs said that one of his jobs was to meet with potential customers and had to take them around the ... data center and development lap were all the information of the customers were kept. He also said that some of his usual customers that were interested on the information were reps ... ...

• Word Count: 881
• Approx Pages: 4
• Has Bibliography

... and the many individuals within them. Although the focus in B2B marketing is only on a few customers, usually there are much larger, complex, technically oriented sales" processes. The statistical tools, data mining techniques, and other research that work well in consumer marketing, where date sets are huge, must be fine tuned and specifically applied in the practice of business marketing....

• Word Count: 518
• Approx Pages: 2
• Grade Level: Undergraduate