1. Distribution channels
... of related or complimentary goods to the consumers. If the intermediary is a transport firm, it can cut costs with physically small products by putting them in the same truck or warehouse; an advertising agency can use the same expertise and equipment between several portfolios; a broker can carry more weight in negotiations by representing a range of products from different producers. Such a grouping ... such as agricultural or manufacturing machinery. In the case of a wide range of similar/complicated goods, such as, say, resistors, it is necessary for the manufacturer to have a libra...
- Word Count: 1380
- Approx Pages: 6
- Has Bibliography
- Grade Level: High School