... "communication adaptation- (Kotler, 2000, p. 383). One option is for a company to use the exact same marketing campaign in all countries, varying only the language, name or colors.   However, sometimes the translation does not effectively further the company's message.   For example, when Coors translated its slogan "turn it loose- into Spanish, it was interpreted by many as "suffer from diarrhea- (Kotler, 2000 ... , p. 383). An alternative to translation is to use the same theme internationally, but to vary the copy for the local market.   For example, a Camay soap advertisement that...

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• Has Bibliography

... , that distribution should be arranged so as to maximize total happiness or satisfaction, and that the distribution should meet certain standard of equity. There are two problems involved in the translation of a justice rule into an actual state of income distribution: First; it is difficult to compare the levels of utility, which various individuals derive from their income. Second; the size ... ...

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