1. SABC External Environments
... a decline in advertising expenditures. Audiences are measured by ratings. The higher the audience rating, the higher the advertising cost during the show. It is the same with radio. Ukhozi Fm, Metro FM enjoy the biggest slice of the audience share and advertising on these radio stations will be much higher than on Classic FM or Goodhope FM. In addition to operating ... salary South Africa is beginning to see a new black middle class, moving up the social and Living Standard Measure (LSM) ladder, and the SABC must cater for this. SABC 1 and Metro FM are perfect examples of how the SABC i...
- Word Count: 3032
- Approx Pages: 12
- Has Bibliography
- Grade Level: Undergraduate