... involves consumers understanding their own unique traits as comprising a micro-brand. In Peters' world, everything is reduced to a saleable commodity. Branding of Commodity Products The Oxford Dictionary defines commodity as an article of trade'. It is usually mass-produced and sold for monetary gain. Producers of commodity products often overlook the opportunity to increase their ... marketing history when they turned aspartame into a household name through the pursuit of a branding strategy previously reserved only for consumer packaged goods and retail products. Similarly Intel, with ...

• Word Count: 3659
• Approx Pages: 15
• Grade Level: High School